Last Updated: May 8, 2025
This Privacy Policy explains how Formentia LLC ("Company", "we", "us", or "our") collects, uses, and shares information about you when you use our MyCloset web application and website (collectively, the "Service").
By using the Service, you agree to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with our policies and practices, do not use the Service.
This Privacy Policy should be read alongside our Terms and Conditions, which provides additional information about using our Service.
MyCloset is a web-based clothing organization application that uses artificial intelligence (AI) to help users categorize, organize, and get recommendations for their clothing items. To provide these features, we need to collect and process certain information, including images of your clothing items.
This Privacy Policy explains:
We are committed to protecting your privacy and handling your data in an open and transparent manner.
We collect several types of information from and about users of our Service:
We use this information to provide and improve the Service, analyze usage patterns, prevent fraud, and provide customer support.
We use the information we collect for various purposes, including to:
| Purpose | Types of Data Used |
|---|---|
| Provide and maintain the Service | Account information, clothing images, usage data, device information |
| Process and complete transactions | Account information, payment information |
| Provide clothing categorization and organization | Clothing images, user preferences |
| Generate outfit recommendations | Clothing images, user preferences, usage data |
| Improve and personalize the Service | Usage data, clothing images, user preferences |
| Train and enhance our AI models | Clothing images (in anonymized, aggregated form) |
| Respond to your comments and questions | Communications, account information |
| Send service-related information | Account information |
| Protect the security and integrity of the Service | Account information, device information, usage data |
| Comply with legal obligations | Varies based on the specific legal requirement |
If you are located in the European Economic Area (EEA), United Kingdom, or a jurisdiction with similar data protection laws, we process your personal data based on the following legal bases:
Our Service uses artificial intelligence and machine learning technologies to analyze the clothing images you upload. This section explains how this processing works and what we do with your images.
We use both custom in-house and third-party AI and image processing technologies to:
When you upload an image to the Service:
To improve our AI capabilities, we may use anonymized and aggregated data derived from user images to train and enhance our machine learning models. This process:
You can object to this processing by contacting us at info@formentia.com, but this may affect the quality of the Service's recommendations and categorizations for your account.
We may share your information in the following situations:
We share information with third-party vendors, service providers, and contractors who help us operate our business and the Service, including:
We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We only permit them to process your personal data for specified purposes and in accordance with our instructions.
If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
We may disclose your information to protect and defend the rights, property, or safety of Formentia LLC, our users, or others.
We may share your information with third parties when we have your consent to do so.
We retain your personal information for as long as necessary to provide you with the Service and for legitimate and essential business purposes, such as maintaining the performance of the Service, making data-driven business decisions, complying with our legal obligations, and resolving disputes.
We retain your account information for as long as your account is active. If you delete your account, we will delete or anonymize your account information within 30 days, except as noted below.
If you delete specific images or your entire account:
Even after you delete your account or specific content, copies of some information may remain in our backup systems for a limited period (typically up to 90 days). Additionally, we may retain certain information as necessary to:
We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage.
Our security measures include:
While we take reasonable steps to secure your information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.
You also play a role in protecting your information. We encourage you to:
Formentia LLC is based in the United States, and we store and process data on servers located in the United States and potentially other countries. This means that your personal information may be transferred to, stored, or processed in jurisdictions that may not provide the same level of data protection as your jurisdiction.
When we transfer personal information from the European Economic Area (EEA), United Kingdom, or Switzerland to countries that have not received an adequacy decision, we use legal mechanisms to ensure an adequate level of protection for your data, including:
When we share your personal information with third-party service providers in other countries, we ensure appropriate safeguards are in place to protect your information, consistent with this Privacy Policy and applicable laws.
Formentia LLC does not target individuals in the EEA or UK on a commercial basis and processes EU/UK personal data only on an occasional, non‑large‑scale basis; therefore, we believe we are exempt from appointing a representative under GDPR/UK GDPR Article 27. Should this change, we will designate a representative and update this Privacy Policy accordingly.
Our Service is intended for users who are at least 13 years of age (16 years in the European Economic Area). We do not knowingly collect personally identifiable information from children under these age thresholds.
If you are under 13 years of age (or 16 years in the EEA), please do not use or attempt to register for our Service or provide any personal information about yourself.
If you are between the ages of 13 and 18 (or the age of legal majority in your jurisdiction), you may only use our Service with the consent and supervision of a parent or legal guardian who agrees to be bound by these terms.
Parents and legal guardians of users under the age of 18 have the right to review and request deletion of their child's personal information. If you believe we might have collected information from a child under the applicable age threshold, please contact us at info@formentia.com.
Depending on your location, you may have certain rights regarding your personal information. This section describes the rights that may be available to you and how to exercise them.
You may have the right to access the personal information we hold about you and to receive a copy of this information in a structured, commonly used, and machine-readable format.
You may have the right to correct inaccurate or incomplete personal information we hold about you.
You may have the right to request deletion of your personal information in certain circumstances, subject to certain exceptions.
You may have the right to restrict or object to our processing of your personal information under certain conditions.
Where we process your information based on consent, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us at info@formentia.com. We will respond to your request within the timeframe required by applicable law (typically 30 days for most jurisdictions).
To protect your privacy, we may need to verify your identity before fulfilling your request. We may request specific information to help us confirm your identity.
Your rights may be limited in some circumstances by local law requirements. We will inform you if we cannot fulfill your request due to such limitations.
Depending on where you live, you may have additional rights under state privacy laws. This section provides information for residents of states with comprehensive privacy laws.
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights:
To exercise these rights, please contact us at info@formentia.com.
Residents of states with comprehensive privacy laws (including Colorado, Connecticut, Virginia, and Utah) may have similar rights to those described for California, though specific rights may vary by state. These typically include:
To exercise these rights, please contact us using the information provided in the "Contact Us" section.
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top.
For material changes, we will provide more prominent notice, which may include:
We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If you continue to use the Service after we post changes to the Privacy Policy, you acknowledge that your continued use means you accept those changes.
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
For data protection inquiries specific to the European Economic Area, United Kingdom, or Switzerland, you may also contact our data protection representative at gdpr@formentia.com.
We will respond to your inquiry as soon as reasonably possible and within the timeframe required by applicable law.
We only use first‑party cookies and local‑storage tokens that are strictly necessary to authenticate you, keep you signed in, and remember basic preferences. We do not use any third‑party cookies or embedded trackers for advertising, analytics, or marketing purposes.
Because we do not engage in cross‑site tracking or advertising, a browser's Do‑Not‑Track (DNT) header has no effect on your experience. However, if you send a Global Privacy Control (GPC) signal, we will treat it as an opt‑out of the sale or sharing of personal information to the extent required by applicable U.S. state privacy laws—even though we do not sell or share such information for marketing.
While the Service is designed to process clothing images, some photos may incidentally contain personal or identifying information (such as faces, tattoos, or identifiable backgrounds). We do not use these incidental elements for facial recognition, biometric analysis, or other unrelated processing.
Users may delete such images at any time through their account settings. Upon deletion, the original images will be removed from our active systems within 30 days. However, anonymized and aggregated data already incorporated into AI models cannot be removed without retraining the model, which is technically infeasible.
In addition to rights under specific laws such as the GDPR and certain U.S. state privacy laws, all users may request a copy of their account data in a structured, commonly used, and machine‑readable format. This export will include uploaded images, clothing metadata, and relevant account details. Requests should be sent to info@formentia.com and will be fulfilled in accordance with applicable legal timeframes.